Bite that Apple!

“When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions. Most people just don’t put in the time or energy to get there.” Steve Jobs, now in the sixth year of his departure from earth.

By getting Apple to focus on making just four computers, he saved the company. “Deciding what not to do is as important as deciding what to do,” he told me. “That’s true for companies, and it’s true for products.” Says Walter Isaacson, in “Steve Jobs,” Isaacson’s biography of the Apple founder.

Overcoming complexity rather than ignoring it was one of Steve’s greatest strengths. “It takes a lot of hard work,” he said, “to make something simple, to truly understand the underlying challenges and come up with elegant solutions.”

During the design of the iPod interface, Jobs tried at every meeting to find ways to cut clutter. At one point Jobs made the simplest of all suggestions: removing the on/off button. At first, the team members were taken aback, but then they realized the button was unnecessary. The device would gradually power down if it wasn’t being used and would spring to life when reengaged.

The simplest solution is often right under our noses, yet we very rarely see it. With Fortix systems we make sure highly complex solutions translate into simple usability for you, your staff, and your customers. We use our experience in integrating business systems to dig deep with you and find the simplest, easiest way to make sense of the complexities and challenges in your business.

A strong, efficient system will keep every part of your business running smoothly and promote continual growth. When the heart is healthy, everything else functions the way it should – with energy and vitality! At Fortix, our team of experienced specialists can provide your business with the healthy heart it needs to thrive.

It wasn’t easy for us to find the winning formula for automated business systems. There have been a lot of ups and downs, trials, sweat and hard work to get where we are today. Now, all of our knowledge, experience and technology is available for you.

Businesses thrive when the right people are working the right systems. We’ve helped hundreds of business owners grow their business and achieve success – maybe you are our next success story! Get in touch and Contact Fortix to continue the conversation and learn more about how you can build simple, robust systems to stay ahead of the competition.

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Over the years we've learnt a lot about growing a healthy business, so much we're going to share it with you. Our articles will inspire, motivate and guide you on your business building journey.